The story of Alexander Shorokhoff is deeply connected to artistic inspiration and cultural depth. Born in Russia, Alexander Shorokhoff's Russian heritage strongly influences the brand's identity and design philosophy. The Heritage collection is dedicated to the Russian cultural and art heritage of the 19th century and includes models such as Dostoevsky, Alexander Pushkin, Tolstoi, and Tchaikovsky. The Vintage collection features watches that use historic and no longer manufactured Russian movements and is considered a subcollection of the Avantgarde series.
What Makes Alexander Shorokhoff Watches Unique
The defining feature of Alexander Shorokhoff Watches is their artistic dial design. Each dial is treated like a canvas, filled with colour, layered details, and unconventional layouts that challenge traditional symmetry.
The brand's creations are renowned for bold, artistic dials and elaborate hand-engraving of movements, bridges, and rotors. Each watch features a hand-engraved, refined, precision mechanical movement, crafted in-house at the Alexander Shorokhoff house. Many models showcase oversized and stylized Arabic numerals, such as '60', '20', and '40', as a signature design element that sets them apart. Responsible master watchmakers oversee the entire production process to ensure the highest quality and craftsmanship. Alexander Shorokhoff watches are often produced in limited editions, enhancing their exclusivity and appeal to collectors.
For collectors and enthusiasts, these timepieces offer something rare, unique designs that feel personal, expressive, and deeply connected to artistic heritage.
