An Idea was Born

Fitbit pioneered the wearable category 15 years ago with a vision of making everyone in the world healthier, more active by empowering people with data, inspiration, and guidance to reach their health goals.

Mission

To empower and inspire you to live a healthier, more active life. Fitbit designs products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.

Everyday companion to holistic health and wellness

Everyone’s approach to their fitness, health, and overall wellness is different. One-size-fits-all doesn’t always work. That’s why the brand created a family of budget-friendly products that seamlessly fit into your life so you can achieve your health and fitness goals while offering a holistic look at how all aspects of your health fit together — activity, sleep, nutrition, and mindfulness — delivering personalized guidance, content and insights based on your data so you can take control of your health and rebuild a routine that works for you. Fitbit’s diverse line of innovative and popular products include Fitbit Sense, Fitbit Versa family of smartwatches, Fitbit Charge family of trackers, Fitbit Inspire 2, and Fitbit Luxe.

Elevated on-Fitbit experience

Being “on Fitbit” is not just about the hardware, it’s about the entire experience — from a range of devices and software to the mobile app and Fitbit Premium — all designed to motivate and support you in managing your health and wellness. The Fitbit platform delivers personalised experiences, insights and guidance through leading software and interactive tools, including the Fitbit app, and the Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit Premium, provides advanced analytics and actionable guidance in the Fitbit app to help you reach your health and fitness goals.

With Fitbit Premium’s new Daily Readiness experience, available with Fitbit Charge 5, as well as Fitbit Sense, Fitbit Versa 3, Fitbit Versa 2, Fitbit Luxe, and Fitbit Inspire 2 line-up, you can understand if your body is ready for a workout or if you should prioritize recovery instead. Each morning, it also gives a score based on your fitness fatigue (activity), heart rate variability (HRV), and recent sleep quality. You’ll also get an analysis of what impacted your score, and suggestions such as a recommended target Active Zone Minutes goal, along with Premium content to help you make the best decisions for your body. With sleep being critical to your wellbeing, you’ll continue to receive deeper sleep analysis with industry-leading sleep tools like daily Sleep Score, Sleep Stages, and SmartWake alarms, and proper guidance to improve sleep quality.

Premium also helps you get more out of Fitbit’s innovative Stress Management Score and access other mindfulness tools to help you take control of your emotional and physical health. And to support mindfulness practice, users get access to Calm, the #1 App for sleep, meditation, and relaxation, with up to 30 pieces of Calm content along 300+ sessions designed to help manage stress, practice mindfulness, improve body positivity or unwind before bed so you can make small changes each day and build long-term healthy habits.